Resources Library by ANA

Executing B2B research in "breakthrough" countries

A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat

Company: Bazis

June 15, 2014

How do you feel about your trash?

This case study describing research conducted for a US waste disposal company illustrates the degree to which business decision-making is impacted by emotion, for even the most mundane of business services. At least for waste disposal services, it...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Bernadette DeLamar, Colin Campbell

June 15, 2014

Jumping off the barricades

This session is about the evolution of the research demand client-side. It explains how clients are facing the internal dilemma of increasing demand for research vs shrinking budgets. Medium-large companies are internalising the research as much as...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Marcello Sasso, Michela Coin

June 15, 2014

The client experience

This session highlights the client's experience on how to run a B2B market research department; participants will come away with a better understanding of the needs and requirements of clients in terms of insights, as well as client's top...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Janet Ziffer

June 15, 2014

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Alex Johnston, Julie Knox

Company: Jigsaw Research

June 15, 2014

Comparing apples to pommes

B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Conor Wilcock

June 15, 2014

Diamonds in the rough

Successful front-end innovation (FEI) relies on the ideas and feedback of real people, whether they are internal to your organization or external stakeholders such as actual customers, prospective customers, or distributors. Every person has unique...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Kip Creel

June 15, 2014

The future's bright, the future's branded

The old model of the research industry - selling data or information and throwing in analysis for free - is obsolete. In the new world, where a great deal of a traditional researcher's job can be done by a robot assisted by an algorithm, and where...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Lucy Davison, Paul Buckley

June 15, 2014